XOX transcends the boundaries of a streetwear label, the elaboration has versatile forms in which elements of graphic design, screen printing, fashion and moving image are artistically united. A constant, however, remains the characteristic, sizzling aesthetic that extends through different media. An idiosyncratic abstract visual language that is the result of an interaction between different digital and analogue media, high and low art with here and there an appropriated element from electronic subcultures.

XOX is founded in 2014 and run by Liselotte Van Daele, she defines XOX as a ????? ????? ??????? ????? ??????; ?????????? ?? ????.
She also runs her own silkscreen studio @camping_penrose, a studio with a focus on art reproductions & limited edtions.